Being the Master of Shopping

 
There are two movies adapted from Tolkien's novels that took the world by storm: The Lord of the Rings and The Hobbit. These two movies have something in common. Two separate objects. They are such objects that the owner does not want to let go and tries to express his inner value through these objects. These “precious” objects are a ring in LOTR and objects called the Arkenstone in The Hobbit. Those who have these objects do not want to part with them. If we speak in the language of "Fight Club", the things they own eventually own them.
The situation of owning these objects/objects owning the person, which has an extremely important theme in these two films consisting of a trilogy, has become a situation that determines the course of the movie. was in the situation. The towers symbolizing the "panoptic" power of Sauron, who ruled the world, were shown as a structure extending towards the sky, as if referring to the "plazas" that hold the reins of state power today. Although these novels were written decades ago, they are still relevant today in different ways. I think it is possible to understand the power of Tolkien's works that touch all times, even from this perspective.
Nowadays, we see that this issue of ownership frequently appears in shopping behaviors. The latest model objects we own actually own us, and when some time passes without them, we want to hold them in our hands again and make sure of their existence. On the contrary of making us feel comfortable, these processes of being sure cause us to question that existence once again and go after the precious object we have. The next year, when a higher model of the object we value comes out, we discard it as if we had never valued that object before and choose a new "precious" object for ourselves. At this point we all become chronic “Smeagols”. The current system already feeds on our unhappiness and dissatisfaction, making us believe that we will find happiness in a higher model of the object we own.
One day our lives will end. In those last moments that are always mentioned to us, in the film strips before our eyes, what will remain in our minds are not the latest model cars we bought, white goods, the latest smartphones, nor our magnificent house, but the happy moments we shared. with our father That day at the amusement park where we spent time alone, that day when we made pudding with our mother and tasted it together, that movie where we laughed so much with our brother, that sunset we watched while hugging our ex-lover, that wonderful honeymoon we spent alone with our spouse, that happy Sunday we spent with our children will remain in our minds. Because what is permanent and truly valuable are not the objects we own, but the memories we belong to...
At the dawn of the two thousand and fifteenth year, I wish you a year in which you will experience the moments that are priceless but money cannot buy...
 

 

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