How do you define yourself in real life? Is your life different on social media? What kind of posts do you include in your daily life to bring the characteristics that make you who you are to the social media environment? Is there any content you avoid sharing? Do you have a personality trait that you don't show on social media? If so, what are they? What kind of self-perception do phenomena create on social media?
Social media, unlike traditional media, is a communication environment that allows people to receive instant feedback, has many functions from information transfer to entertainment, and where individuals can create an identity or image. provides. From this perspective, social media is also considered as the medium where perfect images are created that reach large masses and are liked and approved by these masses.
The concept of personal brand, which is not well known today, is the effort of individuals to introduce themselves to the target audience through a series of personal marketing activities. It is defined as . However, when viewed from another perspective, personal branding involves shaping the identity appropriately in order to manage how individuals are perceived by other people and to create the correct perception in this direction. The concept of person branding, which is accepted through celebrities, is becoming applicable to ordinary people day by day. They define themselves as a "small-scale personal brand" or a "personal brand candidate" and use social media as a tool in this sense. In this context, individuals basically exist on social media channels for ego satisfaction, and they actively use social media channels to get likes and approval by revealing their existing identities or parts of their personality traits that they want to reflect. For the individual, who has not had the opportunity to express his/her characteristics in a specific environment until today, the concept of social media has carried the communication between people to different dimensions, and it has now begun to be considered as a tool that affects the masses and provides recognition and recognition beyond just communicating.
Individuals' participation in social media channels, It is a way of trying to be visible. Today, within the framework of the concept of re-creation, individuals are in need of reshaping their lives and identities based on aesthetic and vital perfection. The pressure created by consumer culture and popular culture on society activates individuals' desire to be accepted within the social structure they are in and creates a desire to be talked about.
During the communication established in social networks, the individual is on the other side. It has the opportunity to reflect the image it wants by managing the perception it wants to create with the communication tactics it uses. Social networks, where the self is constructed and perfection is created with the images drawn and the stories created, have become an application area that makes every individual feel special. In this context, individuals' motivations for taking part in social media and the concept of self-presentation of person brand activities created by individuals using the virtual environment have gained importance.
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