Colors have a significant impact on human psychology. Colors not only affect human psychology but also the physiology of the human body.
The effect of colors in today's rapidly developing commercial activities should not be ignored. Especially in the clothing industry, while there are dozens of clothes in a store, there is a reason why a few of them attract our attention. Likewise, we generally decide to buy our outfit based on how it looks on us and the effect it has on us in terms of colour. In short, colors act as a bridge between us, customers, and sellers, so to speak. Because colors are a very dominant criterion when purchasing a product. In our age where visuality is at the forefront, of course the first products that catch our attention will be the ones that attract our attention. Correct color choices also affect a large part of the visuality. The colors we choose in the working environment affect the productivity of employees.
The psychological and physiological effects of colors are as follows:
White; It describes purity and cleanliness. While it gives peace and confidence, it also increases the power of thought. It has also been observed that people who love this color have a calm and conciliatory nature.
Yellow; It represents striking and liveliness. It gives people joy and enthusiasm. People who love the color yellow like to attract attention and have everything under their control. People who love this color like to be free and independent.
Green; It is a heartwarming and confident color. It also expresses self-confidence and independence. It also has a calming and soothing effect on the nervous system.
Orange; It evokes sociality. It is a color that attracts attention. It gives courage and confidence. People who love this color are cheerful, active and social.
Blue; The most distinctive feature of this color is that it has a relaxing effect. People who love this color are generally calm, reliable and peaceful. It has been observed that people who attach importance to family and friendships also like the color blue.
Red; It is an eye-catching and appetizing color. Increases blood pressure and blood flow It accelerates. It also causes sleep deprivation effects. People who love this color have a nature that is fond of power and power. They are active, enterprising and enterprising individuals. Leadership qualities are also seen.
Black; It is a color that expresses power, nobility, dignity, ambition and passion. It can increase pessimism and helps increase concentration. People who love this color are self-confident, determined and determined.
Brown; It is a color that symbolizes simplicity and friendship. People who love this color enjoy calmness and simplicity, and it has also been observed that these people have a sensitive and emotional nature.
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