Nowadays, it is observed that consumption and consumption society, which is increasing its dominance, especially after the 1950s, the scientific-technical elite came to the fore, and capitalism imposes a hedonistic lifestyle of mass production and mass consumption on people.
Working, achieving. Values such as “how to spend?” are now replaced by “how to spend?” He leaves it to the norms of "how to have fun". Even the eating culture gives way to ordering ready-made meals online and snacking, and as a result of this behavior, obesity emerges. The fight against obesity has now taken its place as a public service announcement.
Today, there is a widespread belief that we are moving from a working society to a "leisure society". The morality that Enlightenment intellectuals set out to establish, representing the inhabitants of a world governed by reason, has today turned into its opposite in all its details. In other words, the type of consumer led by the principle of comfort, which avoids tiring itself even for pleasure, is developing...
In industrial civilization, producing industrial goods during the production process It is replaced by knowledge production. Although work has not disappeared completely, the need for labor is decreasing. While there has been a decline in full employment in recent years, the part-time working model is becoming widespread. While some jobs are disappearing completely, an increase is observed in some professions. These professions are all knowledge-intensive and require creativity. For example, computer software development and socialization software used over the network have become unique professions of recent years. came . For this reason, some authors state that the ethics of the future will be the ethics of leisure. People's perspective on the working situation has also changed. Working has now begun to be seen as a means of self-evaluation rather than a necessity for people to live. People who did the same job every day in factories and became alienated from their own self, encouraged their children to engage in more creative work in the new order and to satisfy their sense of self-actualization. Nowadays, intellectual capital is becoming increasingly important and despite all the protection measures regarding intellectual rights, the extremely fast and widespread copying process is also the motivation for innovative thinking. New thoughts have always tried to renew themselves.
Although the modern world and modern society are accused of increasing the tendency to consume, they have paved the way for innovation. What we need to pay attention to is to remember the importance of our journey to become human. The individual is comfortable and Unless he is flexible, he cannot use his creativity. The most important thing is to understand the importance of our emotions, not to move away from human values. This should not lose its importance in the new world order. This is the most important thing, being a person who is innovative and protects his own values without having a single reference regarding our own life....
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